It isn't always the biggest, baddest or fastest mousetrap that gets the mice...it's the one with the stinkiest cheese.
Reaching Iconic Status is the highest and most profitable form of branding. The first step in achieving this is to create stinky cheese by developing signature elements that are distinctive and relevant. Come learn how successful businesses, from fortune 500 companies to startups, rise above their competition by developing signature elements that create Iconic Advantage.
Key Takeaways: - Iconic Status is the highest and most profitable form of branding
- Creating signature elements is the first step in creating greater iconicity
