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Thursday, April 26 • 11:30am - 12:10pm
Leveraging Consumer Neuroscience in the Age of Distraction LIMITED

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Limited Capacity seats available

The bar has never been higher for brands. Consumers are more distracted than ever, with shrinking attention spans and greater choice in how and where they consume media.
So how can marketers know if their messages broke through the clutter? How will they know if the creative was strong enough to beat the onslaught of advertising and make an emotional and lasting connection with their consumers? Asking and telling isn’t always enough. It was hard enough in the pre-digital age. Our brains cannot consciously process everything that happens around us – let alone verbally relay it with accuracy.
To gain real insights, we need methods that do not depend on what consumers can’t provide, but rather on what they can. Non-conscious, unbiased, neurobiological based responses. Consumer neuroscience delivers insights that go deeper than asking someone a question or having them fill out a survey.
Modern challenges require modern solutions.

avatar for Dr. Carl Marci

Dr. Carl Marci

Chief Neuroscientist, Nielsen Consumer Neuroscience
Dr. Carl D. Marci is Chief Neuroscientist at Nielsen Consumer Neuroscience and co-founder, former Chairman of the Board, and former Chief Science Officer of Innerscope Research. Nielsen acquired Innerscope Research in May 2015. He still holds the position of Assistant Clinical Professor... Read More →

Thursday April 26, 2018 11:30am - 12:10pm EDT
Grand 3 – Marketing Stage Sponsored by Benefitfocus