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Thursday, April 26 • 9:00am - 9:45am
Super Keynote 1 | "How Stinky is Your Cheese?" – Creating Iconic Advantage from the Start

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It isn't always the biggest, baddest or fastest mousetrap that gets the mice...it's the one with the stinkiest cheese.

Reaching Iconic Status is the highest and most profitable form of branding.  The first step in achieving this is to create stinky cheese by developing signature elements that are distinctive and relevant. Come learn how successful businesses, from fortune 500 companies to startups, rise above their competition by developing signature elements that create Iconic Advantage.

Key Takeaways:      
  • Iconic Status is the highest and most profitable form of branding      
  • Creating signature elements is the first step in creating greater iconicity

avatar for Soon Yu

Soon Yu

Author, CEO, SCY Advantage Corp
Soon Yu is an international speaker and best selling author on innovation and design who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times. His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed... Read More →

Thursday April 26, 2018 9:00am - 9:45am EDT
Grand 2 – Business Stage Sponsored by Oracle