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Friday, April 27 • 11:30am - 12:10pm
How to Become a CMO: A Marketers Journey from Middle Management to the C-Suite

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Jeff Perkins, CMO, Parkmobile

Navigating a career in marketing is a challenge.  At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where Jeff Perkins found himself in 2011.  He was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, Jeff became the CMO of one of the fastest growing companies in the US. In this session, Jeff will discuss his journey from a marketing manager to executive and share the valuable lessons learned along the way. He will show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands  and networks for the long term. If you aspire to be a CMO one day, this is a must-see session.

Speakers
avatar for Jeff Perkins

Jeff Perkins

CMO, ParkMobile
Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership... Read More →



Friday April 27, 2018 11:30am - 12:10pm
Grand 3 – Marketing Stage Sponsored by Benefitfocus

Attendees (64)