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Thursday, April 26 • 1:00pm - 1:35pm
Super Keynote 2 – Think Like a Journalist: How to Get Press for Your Business | Sponsored by Vertical Holdings LIMITED

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Media attention can help catapult a business, but few entrepreneurs actually know how to get it. They’re stuck at the basic questions: How do you get a reporter’s attention? How do you tell your story in a way that’s compelling? Do you need to hire a publicist? In this keynote, Entrepreneur magazine editor-in-chief Jason Feifer explains the secret: To get press, you first need to think like a journalist. He’ll explain when is the right time to seek out media attention, how to make the approach, and how to tell your story in a way that’ll hook a reporter. And he’ll also open up his own inbox, to give you a peek into the kinds of pitches he gets -- and where many entrepreneurs go wrong.

avatar for Jason Feifer

Jason Feifer

editor in chief, Entrepreneur magazine
Jason Feifer is the editor in chief of Entrepreneur magazine, and host of two podcasts: Problem Solvers, about entrepreneurs solving unexpected problems in their business, and Pessimists Archive, a history of unfounded fears of technology. He has been an editor at Men's Health, Fast... Read More →

Thursday April 26, 2018 1:00pm - 1:35pm EDT
Grand 2 – Business Stage Sponsored by Oracle