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Thursday, April 26 • 2:30pm - 3:05pm
The Future of TV Advertising in Today’s Digital World

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  • Moderator: Todd Johnson, VP, Emerging Technology, YuMe by RhythmOne
  • Susan Engleson, Senior Director of Product, comScore
  • Mary Catherine Wallace, Media Supervisor, DRUM
  • Matthew Durgin, Director of Smart TV Content Innovation, LG Electronics

With nearly 3 in 4 households using Connected TV (CTV) on a daily basis, marketers must consider shifts in device preference and behavior to reach and influence connected consumers. The role of CTV - which includes internet-connected Smart TVs, streaming media devices, game consoles, and Blu-ray disc players - is fast becoming integral to digital advertising campaigns. But is CTV ultimately here to complement or cannibalize broadcast TV? In this panel, the future of TV advertising will be debated and discussed, offering insight into the ways in which traditional TV and CTV can coexist and highlighting the success of CTV campaigns to date.

YuMe by RhythmOne is a leading provider of video and connected TV inventory, unique consumer insights, and cross-screen targeting technology, helping global advertisers better reach and engage consumers wherever and however they consume video content. YuMe's strong demand offering is backed by the supply-side strength of RhythmOne's industry-leading programmatic platform, which provides access to data-driven audience targeting in a verified, brand-safe environment. RhythmOne's end-to-end platform - coupled with the world-class service of its account teams - provides more direct, efficient and effective connections, driving ROI for advertisers and publishers. Founded in 2004 in the UK, RhythmOne is headquartered in San Francisco with offices in the US, UK, Europe, APAC and Canada. For more information, please visit www.rhythmone.com.

avatar for Matthew Durgin

Matthew Durgin

Director of Smart TV Content Innovation, LG Electronics
Matthew Durgin is Director of Smart TV Content Innovation for LG Electronics, USA. He has built more than 50 partnerships including Netflix, Amazon, Hulu, Sling TV and many more for LG within the past 10 years and brought these services into hundreds of LG's connected electronics... Read More →
avatar for Susan Engleson

Susan Engleson

Senior Director of Product, comScore
In her role as Senior Director, Emergent Product at comScore, Susan Engleson spends her days working on the next generation of media measurement, including measurement of over-the-top streaming and smart speakers. This includes managing comScore’s Connected Home and OTT Intelligence... Read More →
avatar for Todd Johnson

Todd Johnson

VP of Emerging Tech, YuMe
Todd Johnson is the VP of Emerging Technology for YuMe, the leading independent multi-screen video advertising company. Todd joined YuMe in December 2013 and is based out of Chicago. Todd works with top national brands as well as local market players to identify media trends and partner... Read More →
avatar for Mary Catherine Wallace

Mary Catherine Wallace

Media Supervisor, DRUM
Mary Catherine Wallace is a Media Supervisor at DRUM with 8 years of experience in both traditional and digital media. She sharpened her skills across business verticals and media types, starting in the print world and now happily residing in the digital world. She has worked on a... Read More →

Thursday April 26, 2018 2:30pm - 3:05pm EDT
Grand 3 – Marketing Stage Sponsored by Benefitfocus