DIG SOUTH Tech Conference

20 SEATS AVAILABLE
​email: producer@digsouth.com to reserve

20 seat available; email producer@digsouth.com to reserve a spot.

Ethan Levy, Lead Designer, N3TWORK

This talk draws on my experience working as the lead designer of Top Grossing hit Legendary: Game of Heroes, as well as years working as a monetization design consultant, to explain the 7 laws of monetization. It first explains the golden equation at the heart of the freemium business model (cLTV > eCPI) and the seven most important things to understand about your users when figuring out your monetization strategy. It will combine examples from both games, apps and the physical world to explain how successful products put these laws into action. The purpose of the talk is to equip audience members with the critical knowledge they need when designing their monetization strategy.

In this talk, Thomas will walk you how you can market to people without including a link. He will teach you the foundation, how to run the campaign, and how to scale. He has delivered over 10M social media impressions and has helped clients accumulate over 1M downloads with this method. This method applies to anyone in the B2C space trying to connect with 15-25 year old.

Thomas Ma is the co-founder of Sapphire Apps. Sapphire Apps partners with rising companies to make their apps TREND. On the experimental side, Sapphire partners with social media influencers to give them a chance to increase their revenue through trendy apps such as the Emoji Maker. On the personal side, Thomas is a big fan of traveling. He has been to over 15 countries within the past few years including Thailand, Spain, Germany, Norway, China, and more.