avatar for Brian Handly

Brian Handly

Reveal Mobile
Founder & CEO
Foursquare’s location data is off the charts, and even Snap acquired Placed to build out its location-based marketing strategy. Location data is nothing new, but its impact continues to evolve and reshape digital marketing––particularly in recent years. Why has location data become such a hot topic? How can marketers effectively and creatively use location data to improve mobile and people-based marketing campaigns?In this session, Brian will dive into new research, insights and use cases on location data, and explain how marketers can translate real-time location data into actionable insights. Attendees will walk away with a better understanding of location data’s accuracy and how this tool can help demonstrate attribution across the entire conversion path.