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Jeff Curry

Mere Mortals
Founding Partner
Jeff Curry helps brands envision an ever-better future. With over twenty years of experience in corporate strategy, product marketing, consumer communications and business transformation consulting, Curry has worked with iconic brands as well as startups. Across a range of industry experience spanning automotive, future mobility, luxury goods, entertainment/media and a number of disruptive consumer technologies, the driving dynamic in Curry’s work is moving consumers to try new things. Among the major innovations that Curry helped pioneer over his career include: introducing subscription-based entertainment and satellite-delivered data with Sirius-XM Radio, establishing the luxury SUV market with Land Rover and developing electric mobility products and services for German auto brand Audi and Silicon Valley startup, Better Place.

Most recently, as the CMO-level executive, he led the transformation of Jaguar from a niche sports car brand into a rapidly-growing, progressive luxury challenger marque with an expanded lineup of premium cars and crossovers. Along with initiating planning for the British brand’s first ever EV, the recently-launched Jaguar I-PACE, Curry developed marketing campaigns that repositioned Jaguar in popular culture and won a string of Global and North American Effie and AME Awards. Before Jaguar, Curry also served as VP, Marketing for Ferrari in the Americas, launching the La Ferrari hypercar with the brand’s first electrified powertrain.

In 2015, Curry founded Mere Mortals, a New York City-based Transformation Design and Strategy consultancy that works with business leaders to unlock their organization’s marketing and product innovation capabilities to deal with global trends and the accelerating pace of change in business. Recent clients leveraging Mere Mortals unique approach to Transformation Design include American Express, Lexus and PepsiCo as well as a number of VC’s and startups.

Curry holds a degree in Humanities and International Affairs from Georgetown University. He currently resides in New York City with his family.
You can find him on Twitter here: @jcurry