John Buzzell is an award-winning veteran of the digital industry and president of YOU ARE HERE Labs ( http://www.youareherecorp.com/ ), a leading immersive technology partner that helps agencies, brands and companies market and train with Augmented Reality & VR. Clients include AT&T, Porsche, Cartoon Network, the NBA, Carnival Cruise lines and NBC Sports. Buzzell chairs the global VR/AR Association’s Marketing Industry Committee and leads its Atlanta chapter.YOU ARE HERE LABS is an immersive experience lab that uses a strategic mix of innovation and immersive technologies like Augmented and Virtual Reality to educate, engage and excite people at retail, trade shows, and events all over the world. We use technology to help people feel things and understand concepts that lead measurable experiences for customers and brands.  You Are Here Labs' work in AR, VR and display technologies attracts and engages potential customers 4-5x more effectively than traditional methods.