avatar for Paul Iaffaldano

Paul Iaffaldano

BIP Capital
Managing Partner
I invest in new technologies that revolutionize the digital media and marketing industries. I provide insight and experience that help new companies identify their best customers and develop winning sales strategies.

In the last five years I have had several successful exits. Working closely with the management team, we have built high performing sales organizations that have disrupted the traditional advertising establishment. My work has won me a Technical EMMY, a Gold EFFIE, a Lifetime achievement from the IAB and an Ad Age "Media Maven" Award.

I specialize in understanding how technology will change the marketing landscape. As co-chair of the IAB data ownership committee, I lead the data revolution in digital marketing. As one of the founding board members of the Mobile Marketing Association, I was an early visionary marketing on hand held personal devices. As the head of sales in consumer magazine, television, online, and mobile, I lead industry recognized sales organizations.

I take pride in that my direct reports have gone on to accomplish such fantastic things with their careers. Their success makes me proud.

On weekends, I collect sports cars from the '50s and '60s and enjoy a round of golf.